The Level Cognitive AI Cloud is an open, cloud-hosted service that enables our clients and partners to build and run Cognitive AI Applications that replicate the way in which people work, think and make decisions.

The Level Global platform uses Cognitive Agents to access data from any existing system or data source, automating tasks that enable your people to focus on the things that matter and enabling your organisation to capitalise on its two biggest assets; your data and the knowledge of your people.

Deployed using agile methods, delivery is rapid and Return on Investment can be measured in weeks.

At Level we provide the brain and spine. Robotic Process Automation provides the fingers.

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What are Cognitive Agents?

In simple terms, a Cognitive Agent is made up of code, data and algorithms that replicate human thinking.

For example, if you put a chair in the middle of a room and ask a human to walk to the other side, they will walk around the chair, or move it, to get their destination.

An RPA bot would stop unless it had been given specific "data" instructing them to go around it. However, Cognitive Agents look at the data, review the processes (business rules) and instantly decide which direction to move in to arrive at the destination — they think like humans.

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The AI market and where Level fits


Machine Learning

An application of artificial intelligence (AI) that provides systems the ability to automatically learn and improve from experience without being explicitly programmed.

Cognitive Computing

The simulation of human thought processes in a computerised model. Involves data mining, pattern recognition and natural language processing to mimic the way the human brain works.

Robotic Process Automation

An emerging form of clerical process automation technology based on the notion of software robots.

Cognitive Intelligence is different to RPA


Adoption of Robotic Process Automation (RPA) has grown significantly in the past 3 years. It is useful for performing repetitive tasks using structured data. RPA uses “bots” and enables organisations to get on the path to AI acting as an enabler to delivering the next level of digital transformation. RPA centralises functions and automates simple repetitive tasks, such as keyboard keystrokes or batch functions, and is limited to processing structured data.

Level Cognitive Intelligence

Cognitive Intelligence is true AI and uses “agents” to automate any process regardless of type of information source and irrespective of whether the data is structured or unstructured. Cognitive AI decentralises knowledge by enabling organisations to capture human knowledge in programmed business rules that are processed using algorithms, replicating tasks and taking decisions that people typically carry out. Cognitive AI is capable of analysing and processing structured and unstructured data.

Combining the forces of RPA & Cognitive Intelligence

RPA and CI are complementary technologies, with CI building on and enhancing the work that RPA does. While RPA is the start of many organisations’ AI journey, Level CI is the destination.

Key differentiators between Cognitive Intelligence and RPA

Cognitive Intelligence

  • Fast time to benefit: ROI within 3 months in some cases
  • Can deal with both unstructured and structured data
  • Copes with changes to underlying data easily without changes to application
  • Can automate processes that have not been previously documented
  • Much more sustainable ROI: sole focus is not removal of jobs

Robotic Process Automation

  • Questionable ROI in many cases: often greater than 18 months
  • No unstructured data: deals with structured data only
  • Any change to underlying data requires major changes to application
  • Requires extensive documentation of processes before automation begins
  • Majority of business cases are focused on removal of jobs

Level Global CI

Cloud hosted tech

Cloud Hosted Technology by Amazon

Our Platform is an Amazon Web Services Cloud hosted platform, that enables clients and partners to develop and run new or existing Artificial Intelligence business applications which utilise data held in any data source or business application.

Infinity loop Level

Infinitely scalable

The Level Global Platform is infinitely scalable and is running multiple Cognitive AI applications in our largest reference customer, SSE plc.

SSE have over 20,000 licenced users utilising more than 10 Level Global Cognitive Agent applications.

Level platform capability summary

  • Cognitive Intelligence platform
  • Automate human knowledge to free up skilled resources
  • Packaged intelligent applications to address specific business problems
  • A platform to automate most business processes
  • Start with 1 business problem area

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